One thing that often comes up in relation to eCommerce sites is the quality of the product photos.
On a recent project, we wanted to get a site up and running very quickly and had to take some photographs in less than ideal circumstances.
The photos were "ok" but not brilliant, and the site has started to make sales so they can't be that bad, but now we want to make them better.
So, I have started to look at product photo "booths" and cameras.
Of course, the best results are going to probably result from employing a professional photographer, especially one with equipment and experience of product photography, but if you don't have the budget for that, it might well be worth trying to do it yourself with a half-decent camera and a photo "box" that can be bought from places like amazon.
I have ordered such a box, and whilst I did look at cameras, I decided to see what results could be achieved with a combination of a box (which contains a solid background, 2 LED strips, and is fully enclosed), a decent mobile phone, and then some post-production touching up in photoshop.
Here is an example of a product photo before we try harder:
I think you will agree it looks "ok" but could be better in terms of the shadows and so on.
Watch this space for a future article which will show this same product after we take it using the new photo box.
If you have experience of product photography, we would be very happy to hear any advice and tips and tricks!